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Rivian Debuts Limited-Run ‘Borealis’ Purple for R1S and R1T at Miami Art Week

The rollout anchors a Miami Art Week showcase built around a sensory exhibit with a new Quad-only bronze wheel on display.

Overview

  • Orders opened on December 3 at 12 p.m. ET, with the color available for a limited time on Tri- and Quad-motor R1S and R1T models.
  • Rivian introduced the color at its “Rewilding the Future” installation in Miami, which explored sensory design including a proprietary scent.
  • The display also featured a limited-run R1S Quad Miami Edition presented at Rivian Spaces locations during Art Week.
  • Rivian unveiled a 20-inch All-Terrain Burnished Bronze wheel offered exclusively on the Quad-motor R1 lineup.
  • Media report Borealis as a $3,000 paid option and cite a $5,000 lease bonus on select 2026 R1S/R1T deliveries by December 31, as U.S. sales reached 4,500 in November per Motor Intelligence.