Overview
- Rivian confirmed reductions affecting less than 1.5% of employees, or about 225 roles, focused on its commercial sales and service teams in the United States and Canada.
- The company said the changes are intended to improve operational efficiency as it prepares the R2 SUV for launch in the first half of 2026 at a starting price around $45,000.
- This marks the fourth staff reduction in under two years, following cuts in February and April 2024 and another round in June 2025.
- Policy shifts removing CAFE penalties have reduced demand for compliance credits and Rivian estimates the change will cut about $100 million from expected revenue.
- Rivian shares fell 5% to close at $13.70 following the announcement.