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Rivian CEO Strikes Confident Tone as Tax Credit Lapse Tempers Outlook

The company's plan centers on launching a lower‑priced R2 to counter the demand drag from the expired federal credit.

Overview

  • Rivian reported 13,201 Q3 deliveries, up 32% year over year, and narrowed 2025 guidance to 41,500–43,500 units, signaling a softer fourth quarter.
  • The $7,500 federal EV tax credit expired on Oct. 1, prompting a pull‑forward of purchases that analysts say could depress demand into late 2025 and 2026.
  • CEO R. J. Scaringe said he has “never been more confident,” as the $45,000 R2 is slated to start production in early 2026 at the expanded Normal, Illinois plant.
  • Rivian is scaling U.S. capacity with a new factory in Social Circle, Georgia targeted to begin output in 2028, even as tariffs add planning complexity.
  • The company’s centralized software strategy underpins a $5.8 billion Volkswagen licensing deal, while Rivian remains unprofitable with recent results showing $1.24 billion revenue, $206 million gross profit, and negative $526 million free cash flow.