Rivian Announces Priority Access for Second-Gen EV with Over 68,000 Reservations in a Day

The R2 SUV, priced to compete with Tesla's Model Y, leads Rivian's expansion in the electric vehicle market alongside the unveiling of the R3 series.

Rivian announces priority access for existing customers to its second-gen EV, the R2, slated for production in 2026.
The R2 SUV, priced around $45,000, competes directly with Tesla's Model Y, offering a more affordable option in the EV market.
Rivian's R3 compact hatchback SUV and performance-oriented R3X also unveiled, expanding the company's electric vehicle lineup.
Over 68,000 reservations for the R2 were received in less than a day, indicating strong market demand.
Rivian shifts focus back to its Normal, Illinois, factory for production, pausing its $5 billion Georgia plant project.