Ritz Crackers Debuts First Super Bowl Ad Starring Bad Bunny, Aubrey Plaza, and Michael Shannon

The comedic ad, set in the fictional Ritz Salty Club, will air during the first quarter of Super Bowl 59, marking a historic first for the 90-year-old brand.

• Ritz Crackers is running its first-ever national Super Bowl commercial in its 90-year history, set to air during the first quarter of the game.
• The ad features celebrities Bad Bunny, Aubrey Plaza, and Michael Shannon in a comedic setting called the Ritz Salty Club, located in Utah's salt flats.
• The storyline humorously contrasts Bad Bunny's cheerful demeanor with the club's 'no smiles allowed' rule, enforced by Plaza and Shannon's salty personas.
• Created by The Martin Agency, the 30-second spot showcases Ritz's classic salty snack and aims to generate buzz for the brand on a massive stage.
• Super Bowl 59, featuring the Kansas City Chiefs and Philadelphia Eagles, will also include a halftime performance by Grammy-winning rapper Kendrick Lamar.

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