Overview

• Ritz Crackers is running its first-ever national Super Bowl commercial in its 90-year history, set to air during the first quarter of the game.
• The ad features celebrities Bad Bunny, Aubrey Plaza, and Michael Shannon in a comedic setting called the Ritz Salty Club, located in Utah's salt flats.
• The storyline humorously contrasts Bad Bunny's cheerful demeanor with the club's 'no smiles allowed' rule, enforced by Plaza and Shannon's salty personas.
• Created by The Martin Agency, the 30-second spot showcases Ritz's classic salty snack and aims to generate buzz for the brand on a massive stage.
• Super Bowl 59, featuring the Kansas City Chiefs and Philadelphia Eagles, will also include a halftime performance by Grammy-winning rapper Kendrick Lamar.