Overview

• Rite Aid filed for Chapter 11 bankruptcy in early May and will shutter more than 500 in-store Thrifty Ice Cream counters across its US locations.
• The company has scheduled a court-supervised auction of its intellectual property, including the Thrifty Ice Cream brand and its El Monte factory, on June 20.
• Pre-packaged cartons of Thrifty Ice Cream will continue to be sold at major grocery and drugstore chains nationwide despite the counter shutdowns.
• Founded in 1940 and acquired by Rite Aid in 1996, Thrifty is renowned for its distinctive cylindrical scoops and enjoys a devoted West Coast following.
• Longtime fans warn that the loss of the hand-scooped counter experience deepens uncertainty over the brand’s future as bids are due by June 18.