Overview
- Rita's launched the A Shirley Good Time promotion on Monday, July 20, and the limited-time campaign runs at participating locations through August 23.
- The centerpiece is a new Shirley Temple Italian Ice served in four TV-inspired items tied to comfort comedies, including creations nodding to The Office, Friends, The Big Bang Theory and Impractical Jokers.
- Participating shops will carry limited-edition co-branded cups and merchandise while supplies last, and Rita's plans an A Shirley Good Time Treat Truck Tour with dates and stops to be announced.
- Fans can enter a social-media giveaway by posting an original photo or Reel with a Shirley Temple treat, tagging @RitasIce and using #AShirleyGoodTime and #RitasItalianIce for a chance to win free Rita's for a year plus a swag pack.
- Rita's is promoting the tie-in through its Rita's Ice app, which gives new members a free small item after their first purchase, a tactic designed to drive immediate visits and build loyalty during the summer window.