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Rita Ora Unveils ‘Heat’ Video to Preview Fourth Album

With a Martin Parr-inspired Miami Beach video, Ora leans into stripped-back production to set a direct, sexuality-centred tone for her fourth studio album.

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Overview

  • 'Heat', released in June as the lead single, marks the first taste of Rita Ora’s forthcoming fourth studio album.
  • Co-written by Troye Sivan, the song features stripped-back production and direct lyrics celebrating Ora’s sexuality and empowerment.
  • Ora performed 'Heat' alongside career-spanning hits at The Hill in Brooklyn Bridge Park during the Wimbledon finals in New York on July 11.
  • The music video, directed by Justin Daashuur Hopkins and shot on Miami Beach, channels photographer Martin Parr’s technicolour beach imagery.
  • Through high-profile performances and interviews, Ora is reestablishing her public persona ahead of the album’s release.