Rising Cocoa Prices Push German Chocolate Costs Higher
Despite significant price increases, chocolate consumption in Germany remains largely steady, driven by emotional connection and holiday traditions.
- Chocolate prices in Germany have surged, with some products like Schoko-Weihnachtsmänner increasing by up to 50% and Ritter Sport's Alpenmilch-Tafel rising nearly 27%.
- The price hikes are attributed to poor cocoa harvests caused by climate-related issues such as droughts, heavy rains, and plant diseases, leading to record cocoa costs earlier this year.
- Consumer surveys indicated intentions to cut back on chocolate purchases, but sales data shows only a slight decline of 1.3% in total chocolate product sales over the past year.
- German consumers remain loyal to chocolate as an emotional and nostalgic indulgence, with per capita consumption nearing 10 kilograms annually, up from previous years.
- While premium brands like Lindt have seen smaller price increases, many shoppers are turning to store brands or waiting for discounts on major chocolate brands to manage costs.