Overview
- Seventeen offices and roughly 1,200 agents rebrand from Royal LePage Your Community Realty and Connect Realty to RE/MAX Your Community Realty and RE/MAX Connect Realty effective today.
- RE/MAX describes the move as the largest conversion in its history and highlights global reach, brand recognition, and divisions focused on luxury and commercial real estate.
- The company points to recently launched AI-powered tools, including a global referral system, upgraded websites, and automated marketing, as key draws for the brokerages.
- Royal LePage CEO Phil Soper told agents the decision was made without their consultation, said they are not required to follow the brokerage, and claimed switchers are on average 13% less productive in their first year.
- Founded in 1994 and long one of Royal LePage’s largest franchises, the Risi-led operation remains under Vivian, Michelle, and Justin Risi, with Royal LePage saying it will support agents who choose to stay.