Overview

• Cookies are gaining popularity with innovative toppings that appeal to nostalgic memories and visual creativity.
• The trend has been recognized by the confectionery industry for its potential in offering diverse and playful varieties.
• Cookie Couture, a start-up from Cologne, is expanding with a new store in Stuttgart, showcasing this trend.
• The idea originated from the founders' experiences in the US, where topped cookies are a common delight.
• The start-up aims to combine American cookie styles with French patisserie and German baking techniques to suit European tastes.