Rise of Topped Cookies: A New Culinary Trend
Start-ups are reinventing classic cookies with creative toppings, blending American and European baking traditions.
- Cookies are gaining popularity with innovative toppings that appeal to nostalgic memories and visual creativity.
- The trend has been recognized by the confectionery industry for its potential in offering diverse and playful varieties.
- Cookie Couture, a start-up from Cologne, is expanding with a new store in Stuttgart, showcasing this trend.
- The idea originated from the founders' experiences in the US, where topped cookies are a common delight.
- The start-up aims to combine American cookie styles with French patisserie and German baking techniques to suit European tastes.