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Rise of Topped Cookies: A New Culinary Trend

Start-ups are reinventing classic cookies with creative toppings, blending American and European baking traditions.

  • Cookies are gaining popularity with innovative toppings that appeal to nostalgic memories and visual creativity.
  • The trend has been recognized by the confectionery industry for its potential in offering diverse and playful varieties.
  • Cookie Couture, a start-up from Cologne, is expanding with a new store in Stuttgart, showcasing this trend.
  • The idea originated from the founders' experiences in the US, where topped cookies are a common delight.
  • The start-up aims to combine American cookie styles with French patisserie and German baking techniques to suit European tastes.
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