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‘Rise & Fall’ Trailer Unveils Ashneer Grover’s Hosting Debut, Sets Sept. 6 Premiere on Amazon MX Player

The Indian version of a Studio Lambert format assembles 16 celebrities for a 42-day social experiment streaming free daily.

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'Rise & fall' will start streaming on MX Player from September 6.
Dhanashree Verma seems to be one of the 'workers' on the game show, Rise and Fall.

Overview

  • Amazon MX Player released the official trailer and set a September 6, 2025 launch, with free daily episodes across the MX Player app, the Amazon shopping app, Prime Video, Fire TV, and Airtel Xstream.
  • The promo confirms entrepreneur Ashneer Grover as host in his first turn as a presenter, with contestants including Arjun Bijlani, Dhanashree Verma, Kubbra Sait, and Kiku Sharda among a total of 16 celebrities.
  • The format divides players into ‘Rulers’ living in a luxury penthouse and ‘Workers’ in a bare-basics basement, with an unstable power dynamic driving the competition.
  • A clip of Dhanashree Verma saying, “Trust toh mera bahut pehle hi toott chuka tha,” drew attention from outlets that read it as a veiled reference to her March 2025 divorce from cricketer Yuzvendra Chahal.
  • Produced by Banijay Asia and licensed via All3Media International from Studio Lambert’s UK concept, the show added brand tie-ups with Lux Cozy, Orient Electric, and Haier as new promo banter videos featuring Kubbra Sait and Kiku Sharda rolled out.