Overview

• Official data show 1.63 million foreign arrivals to Rio from January to September 2025, a 51.7% year‑on‑year increase.
• Brazil recorded 7.09 million international visitors through September, surpassing the National Tourism Plan’s target.
• Embratur is promoting routes such as the Rota do Samba in Oswaldo Cruz and Madureira and strengthening the Pequena África area that includes the UNESCO‑listed Cais do Valongo.
• The Laboratório de Encantadores, developed with UFF and Sebrae, is offering free courses to train local guides, alongside the Turismo Transforma documentary series to reshape perceptions.
• Authorities highlight growth of community-run lodgings, ateliers and restaurants, emphasize gastronomy led by figures like chef João Diamante, and say there have been no reported security incidents tied to these tours.