Rio State Launches Trilingual Tourist Safety Campaign With Civil Police

Overview

• The campaign, branded as “Curta o Rio de Janeiro com Segurança”/“Divirta-se com Segurança,” was launched on Oct. 22 by Setur‑RJ, TurisRio and the Civil Police’s tourism unit Deat.
• The core material is a Portuguese‑English‑Spanish booklet offering guidance on personal safety, transport, dating‑app use, emergencies and useful contacts.
• Printed copies will be distributed at airports, bus stations, hotels, Orla Rio kiosks and major attractions, with a digital version available on official social channels.
• Police leaders say more than 80% of incidents involving tourists are non‑violent thefts, and Deat is pursuing organized schemes including the “Boa Noite, Cinderela” tactic.
• Tourism officials report over 1.6 million international arrivals through September and project about 2 million foreign visitors for 2025.