Rimowa Revives 1988 Design with Limited-Edition Holiday Hand-Carry Case
The $1,200 retro-inspired collection, available in red, yellow, and blue, critiques modern travel trends while celebrating nostalgia and craftsmanship.
- Rimowa has launched its Holiday Hand-Carry Case, a reimagined version of a 1988 design known as the 'travel case for young people.'
- The limited-edition collection is priced at $1,200 and is now available online and in select stores.
- The cases come in three vibrant primary colors—red, yellow, and blue—and feature a lightweight polycarbonate shell, TSA-approved locks, and a detachable shoulder strap.
- The design evokes nostalgia for a pre-digital, pre-wheeled travel era, encouraging a more personal and joyful approach to travel.
- Rimowa's marketing campaign merges archival imagery with modern visuals, appealing to both heritage enthusiasts and contemporary travelers.
The Hollywood Reporter 
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