Overview

• Rimowa has launched its Holiday Hand-Carry Case, a reimagined version of a 1988 design known as the 'travel case for young people.'
• The limited-edition collection is priced at $1,200 and is now available online and in select stores.
• The cases come in three vibrant primary colors—red, yellow, and blue—and feature a lightweight polycarbonate shell, TSA-approved locks, and a detachable shoulder strap.
• The design evokes nostalgia for a pre-digital, pre-wheeled travel era, encouraging a more personal and joyful approach to travel.
• Rimowa's marketing campaign merges archival imagery with modern visuals, appealing to both heritage enthusiasts and contemporary travelers.