Overview
- A 90-second balance-beam performance above New York City debuted via Instagram and an accompanying BusinessWire release.
- Red Bull athlete and five-time national All-American Lily Smith choreographed the routine to blend rhythmic gymnastics with classical ballet.
- The beam stood 9.5 feet above the rooftop, twice the standard competition height, to heighten the spectacle.
- Rimmel London and Red Bull described the initiative as their first collaboration tied to the mascara’s launch.
- Smith will feature across the campaign’s global social and digital rollouts from January 2026 as Coty’s review of its mass color cosmetics unit continues without new public updates.