Overview
- Accounts for Denim UK Holdings, through which Rihanna invested, record an loss of about $36 million tied to the Fenty fashion venture.
- Rihanna launched the label with LVMH in 2019, contributing roughly $34.86 million as LVMH invested about $34.88 million, giving her a 49.99% stake.
- The partners wound down the Paris-registered business in 2021 under the trade name Project Loud France to concentrate on cosmetics, skincare, and lingerie.
- Contemporaneous reports cited COVID-19 travel restrictions that hampered oversight of ateliers and suppliers, alongside ultra-premium pricing that limited demand.
- The disclosure reflects historical accounts rather than a new operational change, and Rihanna’s other Fenty businesses continue to anchor her broader commercial success.