Overview

• Rihanna confirmed the India debut with an animated Mumbai taxi video on Fenty’s Instagram, announcing the August 7 launch date.
• Products will be sold exclusively through Reliance Retail’s Sephora India and Tira Beauty platforms, both online and in over 50 stores across 16 cities.
• Singapore-based distributor LUXASIA will manage domestic logistics, marking Fenty’s first in-country retail presence.
• The official rollout removes the need for cross-border orders via Nykaa’s Global Store, eliminating extra shipping charges and long delivery waits.
• Fenty Beauty’s hallmark 50-shade foundation range and Fenty Skin’s clean, vegan skincare formulas will now be readily accessible to Indian consumers.