Overview

• The new Creeper Phatty sneakers come in triple black and red-and-white corduroy colorways.
• Rihanna designed the shoes with a back-to-school theme, inspired by her own childhood.
• The collection includes sizes for women, men, and children, retailing from $65 to $120.
• Philippa Price directed the campaign, capturing a variety of high school archetypes.
• Rihanna has been Puma's creative director since 2014, reviving the partnership in 2023.