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Rihanna Unveils Creative Helm of Smurfs Reboot Ahead of July 18 India Release

She says blending her music career with voice performance pushed the creative team to elevate the film’s artistry.

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Overview

  • Rihanna serves as voice of Smurfette while also producing the film and leading its musical direction.
  • She described the experience as invigorating, citing collaborations with admired music producers and choreographers.
  • Drawing on her childhood in Barbados, Rihanna channeled her early Smurfs fandom and inspirations from real women into Smurfette’s character.
  • Paramount Pictures confirmed the film’s July 18 release in India in both English and Hindi as part of a global multilingual rollout.
  • Promotional interviews have intensified in recent weeks ahead of the worldwide theatrical premiere this July.