Rihanna Unveiled as New Face of Dior's J'Adore Fragrance

The singer and entrepreneur takes over from Charlize Theron, bringing a fresh golden aesthetic to the iconic perfume.

Rihanna's campaign for J'Adore was shot at Versailles by photographer Steven Klein.
She is the first Black celebrity to be the face of the fragrance, succeeding Charlize Theron after 20 years.
The campaign emphasizes a golden theme, with Rihanna wearing a gold embroidered gown and a signature necklace.
Dior's new J'Adore L'or fragrance was crafted by master perfumer Francis Kurkdjian.
Rihanna's appointment is expected to significantly boost Dior's brand visibility and media value.