Rihanna Stars as Cupid in Savage X Fenty's Valentine's Day Campaign

The singer and entrepreneur unveils a bold new lingerie collection celebrating love in all its forms.

Rihanna, 36, transforms into Cupid for Savage X Fenty's 'Love Your Way' Valentine's Day campaign, showcasing the brand's latest collection of lingerie, sleepwear, and loungewear.
The campaign features Rihanna modeling standout pieces like a sheer balconette bra, heart-shaped pasties, and a scalloped-trimmed garter belt, paired with props like a bow and arrow and a shawl of roses.
The collection emphasizes inclusivity with bra sizes ranging from 30–46 bands and A–H cups, and clothing sizes from XS–4XL, aiming to celebrate love in diverse forms and bodies.
Reality TV stars Serena Page and Kordell Beckham, along with social media influencers Hayley and Jules LeBlanc, also appear in the campaign, highlighting themes of romantic and familial love.
The Valentine's Day collection, available online and in stores, includes satin and lace lingerie, patterned bandanas, and versatile slip dresses designed to transition from day to night.