Overview

• Rihanna shared a montage and a thank-you note on social media marking the Aug. 29 anniversary of her 2005 debut, closing with the #R20 tag.
• The R20 rollout includes apparel, home goods, a five-inch Rhenna figurine, and a vinyl boxed set covering her eight studio albums.
• Her official store lists the collection for preorder, though Hypebeast reported the boxed vinyl set was not yet available to order.
• Coverage highlighted widespread fan frustration that the anniversary did not include an announcement of the long-anticipated R9.
• Reports situate the moment within her pivot toward Fenty ventures since 2016’s Anti, punctuated by occasional soundtrack singles like Lift Me Up and 2025’s Friend of Mine.