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Rihanna Links Natural-Hair Struggle and Postpartum Loss to Fenty Hair

She presents Fenty Hair as a repair-first answer born from postpartum loss within entrenched beauty pressures.

Overview

  • In a Couch by Lena Situations episode released Oct. 24 and recorded before her third pregnancy was public, she called embracing her natural texture a longstanding “struggle.”
  • She said “falling in love” with her hair again motivated her to create Fenty Hair with formulas that prioritize repair and replenishment over styling alone.
  • She criticized beauty norms that teach people to want the textures they lack, citing straight hair seeking volume and curly hair seeking sleeker looks.
  • She said she experienced unexpected postpartum hair loss in patchy waves after giving birth, which reinforced her focus on hair health solutions.
  • She acknowledged persistent creative doubt in both album making and product development, describing it as a normal part of the creative process.