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Rihanna Leads Star-Studded World Premiere of Smurfs Reboot in Brussels

Brussels embraced the premiere with citywide Smurf-themed festivities ahead of the film’s U.S. release on July 18.

Dan Levy poses for photographers upon arrival at the world premiere of the film "Smurfs", on Saturday, June 28, 2025, in Brussels. (AP Photo/Omar Havana).
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James Corden poses for photographers upon arrival at the world premiere of the film "Smurfs", on Saturday, June 28, 2025, in Brussels. (AP Photo/Omar Havana).
Rihanna poses for photographers upon arrival at the world premiere of the film "Smurfs", on Saturday, June 28, 2025, in Brussels. (AP Photo/Omar Havana).

Overview

  • At the blue-carpet event, a visibly pregnant Rihanna showcased a custom baby-blue Chanel ensemble while celebrating her dual role as producer and voice of Smurfette.
  • Her partner A$AP Rocky and co-stars including James Corden, Dan Levy and director Chris Miller joined the festivities in central Brussels.
  • The city honored its comic-heritage roots by dressing Manneken Pis in Smurf blue and decorating Grand-Place along with buses and trams.
  • Beyond her on-screen performance, Rihanna also contributed original songs to the live-action/animation hybrid directed by Chris Miller.
  • With the global launch complete, promotional efforts now turn to the film’s July 18 theatrical debut in the United States.