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Rihanna Leads Smurfs World Premiere in Brussels

She celebrated the reboot’s global debut on a Smurf-themed blue carpet ahead of its July U.S. release.

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Dan Levy poses for photographers upon arrival at the world premiere of the film "Smurfs", on Saturday, June 28, 2025, in Brussels. (AP Photo/Omar Havana).
James Corden poses for photographers upon arrival at the world premiere of the film "Smurfs", on Saturday, June 28, 2025, in Brussels. (AP Photo/Omar Havana).

Overview

  • Rihanna co-produced the film and voices Smurfette in the new hybrid live-action/animated Smurfs reboot.
  • Belgium’s capital hosted a June 28 blue-carpet gala with Smurf-themed events, from a dressed Manneken Pis statue to Grand-Place decorations.
  • She arrived with partner A$AP Rocky in a custom baby-blue Chanel ensemble that took 840 hours to craft and showcased her pregnancy glow.
  • Director Chris Miller joined cast members James Corden and Dan Levy to celebrate the franchise’s Belgian comic origins at the premiere.
  • Paramount Pictures will release the movie in the United States on July 18 following an international promotional campaign that began with a February trailer debut.