Overview
- Rihanna announced the release on Instagram with the caption, “Aphrodite was a savage ❤️ V-Day collection now available on savagex.com,” directing followers to the V-Day Shop.
- Campaign imagery features red lace and floral-print pieces, including a lace robe, push-up bras, and cheeky lace-trim panties.
- Coverage notes rapid engagement on her post, with reports of more than 2.5 million likes in roughly 16 hours.
- The launch extends her direct-to-consumer approach through Savage X Fenty, complementing her broader Fenty Beauty and Fenty Skin businesses.
- Reports also reference her family with A$AP Rocky and their three children, with varying spellings of their newborn daughter’s name across outlets.