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4mo ago

Right-Wing Deputies Dominate Social Media, Nexus Study Finds

The study highlights how one dominant profile together with short-video platforms drive deputies' online reach, signaling possible shifts in political mobilization.

O deputado federal Nikolas Ferreira (PL-MG) na chegada da Caminhada da LIberdade, promovida por ele próprio, em Brasília.
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Overview

  • Nexus published its analysis on Tuesday, July 7, showing the study measured 15 highly followed federal deputies across Instagram, X, Facebook, YouTube and TikTok for Feb. 1–Apr. 30, 2026.
  • Nikolas Ferreira topped the Nexus IR² relevance index with 80.29 points, more than double the second-place score of 35.92 by Fábio Teruel, reflecting extreme leader-driven amplification.
  • The five right-leaning deputies captured roughly 52–53% of the 865 million interactions recorded in the period, with the 15 profiles producing 8,595 posts in total.
  • Platform differences were decisive: YouTube and short vertical-video formats gave right-leaning deputies outsized reach while X showed nearer parity, driven in part by Erika Hilton's civil-rights content.
  • Nexus's IR² combines posting frequency, total engagement, follower counts and per-post efficiency within a small, selected sample, so the findings show relative performance among these 15 profiles not a full map of Brazil's political media landscape.