Right-wing Backlash Forces Companies to Reconsider Support for Pride Month

Target and Bud Light faced boycotts for supporting trans people and the LGBTQ community during Pride month.
Fox News and other right-wing media spread misinformation about companies to incite panic and outrage.
The threats and harassment towards employees have made jobs in retail increasingly undesirable and dangerous.
Some companies are standing by the LGBTQ community while others are caving to political pressure.
Authentic brands like Nike and Patagonia are better able to weather backlash by staying committed to their values.