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Rick Scott Launches Multi-Million Dollar Ad Campaign Targeting Florida's Hispanic Voters

The campaign aims to consolidate Republican gains among Hispanic voters in Florida, a critical battleground for Scott's reelection.

  • US Senator Rick Scott is investing millions in a comprehensive ad campaign aimed at Florida's Hispanic voters, a key demographic in his reelection bid.
  • The ad campaign, featuring radio, digital, TV, and streaming services ads in both English and Spanish, is set to spend about $700,000 per week.
  • Scott's efforts to appeal to Hispanic voters include messages against socialism, tapping into the community's concerns over socialist policies.
  • Debbie Mucarsel-Powell, Scott's Democratic opponent, counters his campaign by highlighting her own story and accusing Scott of spreading misinformation.
  • Recent rulings on abortion rights by the Florida Supreme Court have energized Democrats, potentially impacting the political landscape in Florida.
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