Overview

• US Senator Rick Scott is investing millions in a comprehensive ad campaign aimed at Florida's Hispanic voters, a key demographic in his reelection bid.
• The ad campaign, featuring radio, digital, TV, and streaming services ads in both English and Spanish, is set to spend about $700,000 per week.
• Scott's efforts to appeal to Hispanic voters include messages against socialism, tapping into the community's concerns over socialist policies.
• Debbie Mucarsel-Powell, Scott's Democratic opponent, counters his campaign by highlighting her own story and accusing Scott of spreading misinformation.
• Recent rulings on abortion rights by the Florida Supreme Court have energized Democrats, potentially impacting the political landscape in Florida.