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Rick George to Step Down as Colorado AD in 2026, Move to Advisory Role

He will shift to a Special Advisor/AD emeritus role with a mandate to help drive revenue.

Overview

  • George announced he will leave the athletic director post at the end of the 2025–26 academic year, transitioning in July 2026 to support the chancellor and athletics in revenue initiatives.
  • The university said a national search for his successor will be conducted, with a hiring timeline to be announced later.
  • George, 65, has led Colorado athletics since 2013, guiding record fundraising, the UCHealth Champions Center, and the school’s return to the Big 12, and he was named 2023–24 NACDA Athletic Director of the Year.
  • He hired Deion Sanders in 2022; after seasons of 4-8 and 9-4, Colorado is 3-7 in 2025 and has already been ruled out of bowl eligibility, intensifying scrutiny of the program’s trajectory.
  • Sanders received a five-year, $54 million extension through 2029, and CBS Sports reports a buyout of roughly $33 million that would make a coaching change financially difficult in the near term.