Overview

• The USA Network telecast averaged about 1.4 million viewers and a 0.75 household rating, according to reported Nielsen figures.
• Last year’s comparable Richmond race aired on a Sunday and drew roughly 2.2 million viewers with a 1.2 rating.
• Commentary from outlets and fans cited the Saturday-night slot and cable placement on USA Network as primary factors limiting reach.
• Several recent races drew criticism that fueled viewer fatigue, even as Richmond saw packed grandstands and an 83% “good race” result in a fan poll.
• The Friday Truck Series race reached nearly 500,000 viewers, highlighting the Cup number’s softness and sharpening attention on Daytona’s upcoming network window.