Particle.news
Download on the App Store

Richard Jefferson Relaunches The Richard Show With NBA Backing, Debuts Today on NBA TV

The comedy-forward interviews aim to reveal players' personalities through league-run distribution.

Overview

  • Jalen Brunson headlines the season debut airing Dec. 24 on the revamped NBA TV, with full episodes on the NBA App and clips across the league’s social channels.
  • Tyrese Haliburton features in the new slate as the show leans into an awkward, joke-first style likened to Between Two Ferns and Sundae Conversations.
  • Jefferson frames the series as a vehicle to make fans laugh and to humanize players in ways not typical of traditional broadcasts or debate shows.
  • The project aligns with the NBA’s expanded content strategy that uses league-owned platforms and creator partnerships to reach global audiences.
  • Future installments include interviews with Draymond Green, Robert Horry and T.J. McConnell, with additional sessions planned at All-Star for episodes slated during the 2026 playoffs.