Overview

• The takeover features citrus-inspired amenities such as yellow-and-gray loungers, branded towels, lemon-infused ice cream and inflatable pool floats.
• Rhode’s limited-edition Lemontini Peptide Lip Tint debuted on July 2 as the centerpiece of its ‘lemon drop summer’ campaign.
• Hailey Bieber wore custom lemon-yellow Rhode x Pucci ensembles styled by Dani Michelle while Justin Bieber joined the event to support the brand.
• The pop-up runs through July 23, offering lemon martinis, frozen daiquiris, citrus popsicles and branded water pistols against a Mediterranean backdrop.
• Through the Rhode Futures Foundation, the brand funded kitchen and locker upgrades and monthly food support for Mallorca’s Associació Tardor shelter.