Overview

• The pop-up, running through July 23 at Gran Folies in Majorca, features lemon-yellow sun loungers, umbrellas and citrus-inspired refreshments such as lemon martinis and popsicles.
• This activation follows Rhode’s immersive photo booths and themed lounges in Los Angeles, New York, London and Ibiza, marking the brand’s first European summer-club concept.
• Guests are sampling the newly unveiled Lemontini Peptide Lip Tint, the culmination of a two-year formula overhaul.
• Hailey Bieber, dressed in a custom Rhode x Pucci ensemble, and husband Justin Bieber led a guest list of influencers and celebrities at the event.
• The Rhode Futures Foundation made a donation to Associació Tardor to fund kitchen upgrades, resident lockers and a monthly food budget at the Majorca shelter.