Overview

• Hailey Bieber revealed the limited-edition Lemontini Peptide Lip Tint via Instagram teasers and a Dudi Hasson–directed summer campaign showcasing beach imagery
• The $20 tint features an upgraded formula infused with amino acids, vitamin E, shea butter for all-day hydration and a sheer gold shimmer finish
• Rhode will open online sales on July 14, inviting customers to join a waitlist ahead of the product’s debut
• A full collection overhaul follows on August 14 when the new formula replaces Rhode’s six original tints and four peptide treatments
• The Lemontini drop underscores Rhode’s flavor-driven innovations and digital-first marketing strategy under its recent E.l.f. Beauty acquisition