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Rhode Launches First Bronzer and Highlighter Ahead of June 9 Drop

Hailey Bieber’s label is betting on skincare-led formulas, limited-edition merch, monthlong pop-up tour to spur quick sales.

Overview

  • Rhode detailed a summer collection on Monday that introduces Pocket Bronze, a cream bronzer, and Highlight Milk, a hybrid highlighter built on the brand’s Glazing Milk base.
  • The company says Pocket Bronze uses peptides and tamanu oil and will come in multiple portable shades while Highlight Milk is offered in four pearly tones for face and body.
  • Rhode confirmed the collection will be sold on June 9 with a public launch time set for 9 AM PST / 12 PM EST and prices reported in coverage for core pieces at roughly $20–$27.
  • The drop also includes a double-ended Pocket Brush, limited-edition Peptide Lip Tints and Lip Shapes, plus summer accessories such as a terry bag, towel and snap-on lip cases.
  • The brand built pre-launch momentum with Hailey Bieber’s social teasers and says it will support the release with a monthlong Rhode Summer Station tour across the U.S. and Europe whose itinerary has not yet been posted.