Overview

• E.l.f. Beauty completed its $1 billion acquisition of Rhode on May 28, retaining Hailey Bieber as chief creative officer.
• Harris Dickinson becomes Rhode’s first male ambassador in a black-and-white campaign that spotlights simple, natural imagery.
• The Glazing Mist features ectoin, a ceramide trio, beta-glucan, magnolia extract and panthenol to hydrate and protect skin.
• Rhode’s unisex packaging of gray, cream and eggshell reflects Bieber’s effort to broaden the brand’s inclusivity.
• The Glazing Mist is slated to launch on June 24 at 12 P.M. EST through Rhode’s website and select retailers.