Overview

• The launch marks Rhode’s first distribution beyond its direct-to-consumer site.
• The 16-piece assortment features the Peptide Lip Tint in a clear option and seven shimmery shades, plus the Pocket Blush.
• Core skincare on shelves includes Glazing Milk, Glazing Mist, Peptide Glazing Fluid, and Barrier Restore Cream.
• Hailey Bieber appeared in New York and visited Sephora’s Times Square store to oversee day-one execution.
• The brand is slated to reach Sephora UK by the end of 2025.