Overview

• Rhode products are now available in Sephora stores and online in the United States and Canada, marking the brand’s first sale through a third-party retailer.
• The launch features a 16-item lineup that includes the Peptide Lip Tint in a clear option and seven shimmery shades, the Pocket Blush, and skincare staples like Glazing Milk, Glazing Mist, Peptide Glazing Fluid, and Barrier Restore Cream.
• Hailey Bieber promoted the rollout with an in-person curtain drop at Sephora Times Square and shared an "after-hours" shopping video on TikTok.
• Vogue reported the debut is the largest launch in Sephora’s history, signaling the scale of the rollout.
• The expansion follows e.l.f. Beauty’s $1 billion acquisition of Rhode, with Bieber remaining chief creative officer, head of innovation and a strategic adviser, and a Sephora UK rollout is planned later in 2025.