R/GA Returns to Independence After 23 Years Under IPG

The creative agency partners with Truelink Capital to establish a $50 million innovation fund and pursue AI-driven transformation.

R/GA, known for its work with brands like Google, Nike, and Samsung, has regained its independence through a buyout led by private equity firm Truelink Capital and its own management team.
The agency's leadership, including CEO Robin Forbes and Chair Tiffany Rolfe, will hold stakes in the company alongside Truelink, which now owns the majority share.
A $50 million innovation fund has been established to invest in talent development, emerging technologies, and acquisitions to bolster R/GA’s capabilities.
R/GA plans to implement an AI-enabled operational model, emphasizing creative AI applications to enhance client experiences and differentiate brands.
This move comes as IPG prepares for its merger with Omnicom, signaling broader shifts in the advertising industry toward consolidation and private equity-backed independence.