RFK Racing's Expansion Sparks Sponsorship Shake-Up

Brad Keselowski's team secures Kroger as a major sponsor for 2025 but risks losing long-time partner King's Hawaiian due to brand conflicts.

RFK Racing will expand to a three-car team in 2025, adding Ryan Preece as their third driver, supported by a new sponsorship deal with Kroger.
Kroger's sponsorship introduces multiple retail brands to RFK's lineup, creating marketing opportunities across all three cars but causing internal brand conflicts.
Long-time sponsor King's Hawaiian, historically linked to Brad Keselowski's No. 6 Ford, is reportedly considering leaving RFK Racing due to overlaps with Kroger's vendor partners.
Keselowski defended RFK's approach of spreading sponsors across multiple cars, emphasizing financial stability and increased value for partners.
The potential departure of King's Hawaiian reflects the competitive nature of NASCAR sponsorships, with speculation about the brand exploring opportunities with other teams or leaving the sport entirely.