Overview

• Bowers succeeds Steve Newmark, who left in August to become the University of North Carolina’s athletic director next summer.
• RFK says his mandate centers on scaling the business for sustained growth, strengthening long-term partnerships, and driving innovation across the organization.
• He most recently served as president of Elevate, overseeing rapid global expansion with four international offices and tenfold revenue growth.
• Team co-owner Brad Keselowski praised the hire, citing Bowers’ fresh perspective and record of growing organizations in competitive sports markets.
• RFK fields three full-time Cup cars for Brad Keselowski, Chris Buescher, and Ryan Preece, and the team did not place a driver in this season’s playoffs.