Overview
- Health Secretary Robert F. Kennedy Jr. shared a 90‑second “Rock Out Work Out” video on X with Kid Rock urging Americans to “GET ACTIVE + EAT REAL FOOD.”
- The montage features shirtless gym and sauna scenes set to Kid Rock’s “Bawitdaba,” a cold plunge with Kennedy in jeans, pickleball, and a hot‑tub toast with glasses labeled “WHOLE MILK.”
- The Department of Health and Human Services re‑shared the clip with the caption “BawitMAHA,” and the video closes with the HHS logo and “Make America Healthy Again.”
- The post drew rapid, widespread mockery and bewilderment from journalists, commentators, and social‑media users, with at least one outlet reporting more than 11 million views on X in the first day.
- The spot ties into Kennedy’s MAHA initiative and recent diet messaging that elevates whole milk and meat, while Kid Rock’s prominent conservative profile makes the partnership politically notable.