Overview
- CAME reported a 0.5% year-over-year rise in units sold at constant prices for Reyes 2026, signaling more items sold rather than greater outlays.
- The average ticket fell in real terms to $36,656 from $48,081 a year earlier, confirming a marked shift to lower-priced gifts.
- Promotions were widespread—20–40% discounts, 2x1 offers, and plans of up to 6 and 12 installments—yet demand remained subdued compared with Christmas.
- Payments leaned heavily on credit cards as cash and debit usage dropped sharply, reflecting tight household liquidity.
- Merchant sentiment was muted, with 82.2% saying results were worse or equal to expectations and 17.8% reporting sales below what they had anticipated; category moves were mixed, with gains in bookstores (+5%), audio/video and cellphones (+1.1%), and toys (+0.9%) and declines in apparel (-2.5%) and footwear/leather goods (-1.1%).