Overview

• Kellanova reached an agreement with Rewe to resume supply of its major cereal brands after a dispute that began in 2022.
• A prior settlement with Edeka will see Kellogg’s cereals back on Edeka and Netto shelves starting mid-June.
• The pricing impasse led to a 52 percent slump in German cereal sales and a drop in market share from 16.5 to 8.7 percent.
• As part of its recovery, Kellanova plans to launch the Cheez-It snack brand in Germany, initially through Edeka.
• The deal follows Mars’s nearly $36 billion acquisition of Kellanova in late 2024.