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Rewe Pay Goes Live Across Germany, Phasing Out Payback

Registration with a Girocard now enables direct-debit payments secured by device-specific biometric authentication.

Rewe führt eine neue Bezahloption ein - das sind die Vorteile.
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Overview

  • As of July 1, the Rewe app integrates payment and loyalty functions, retiring the Payback system that served customers since 2017.
  • Customers must authenticate their Girocard once at checkout to set up Rewe Pay, which debits purchase amounts directly from their bank account via German direct-debit.
  • Each transaction is confirmed on the first-activated smartphone through Face ID, fingerprint recognition, or device code, and only works on that device to prevent misuse.
  • All coupons, discounts, and loyalty points are automatically applied during payment, streamlining the checkout process within the Rewe app.
  • Developed by Rewe’s Paymenttools subsidiary, the service reduces third-party fees and supports ongoing trials of cashier-less and self-checkout innovations across Rewe stores.