Overview
- Consumer group Verbraucherzentrale Baden-Württemberg has sued Rewe at the Landgericht Köln over app offers such as a €2 Söhnlein Brillant coupon that are advertised without the product’s base price.
- Advocates cite §§ 3 and 5a UWG, arguing that withholding total prices hinders informed decisions and mirrors similar in‑store poster promotions.
- Rewe argues the campaign promotes the app’s benefits rather than specific products and maintains that highlighting the discount conveys sufficient value.
- The presiding judge noted differing views during the hearing and signaled that the Price Indication Ordinance is not the exclusive standard for assessing the ads.
- Retailers including Aldi, Lidl/Kaufland and Edeka are tracking the case because the decision could set guidance for digital marketing and price disclosures across the sector.