Overview

• Rewe Pay went live nationwide on July 1 within the Rewe Bonus App, enabling smartphone payments at all stores in Germany.
• Customers must complete a one-time activation at staffed or self-service checkouts by linking their Girocard and authorizing a direct-debit mandate.
• All Rewe Pay transactions require two-factor authentication via Face ID, Touch ID or a device password to ensure payment security.
• Rewe has not yet promoted the service on its social media channels but intends to roll out dedicated communications to inform shoppers.
• The company reports satisfaction with the initial days of testing but cautions that it is too early to draw final conclusions on long-term adoption.