Revolut CMO Criticizes Ferrari’s HP Blue on Red Livery

Overview

• Speaking on the Business of Sport podcast on January 14, Antoine Le Nel called HP’s blue on Ferrari’s red car “not good” from a design perspective.
• Revolut serves as title sponsor of the Audi Revolut F1 Team as Audi enters F1 after acquiring Sauber.
• Le Nel said Audi’s plan to build its chassis and power unit in-house aligned with Revolut’s “build it ourselves” narrative.
• He contrasted that approach with Cadillac, which he said will source key components from Ferrari.
• He praised sponsor integrations at McLaren with Mastercard and Google’s Chrome wheel accents, and no response from Ferrari or HP was reported.